Advantage Solutions Inc.

We provide outsourced sales, marketing, merchandising, sampling, and retailer support services to consumer packaged goods ( CPG ) manufacturers and retailers primarily across North America. Our services are designed to support distribution, retail execution, shopper engagement, and private brand development across both physical and digital commerce environments. We serve more than 4,000 clients across grocery, mass, club, retail pharmacy, convenience, and other channels in over 100,000 retail locations. We operate through three reportable segments: Branded Services, Experiential Services, and Retailer Services. Our revenue model consists of commissions, fee for service arrangements, and cost-plus structures depending on the nature of the engagement. Expenses related to our employees, which we refer to as teammates, are a major component of the costs associated with our service delivery model, and financial performance is influenced by program volumes, service mix, and workforce utilization. During the most recent period, clients adjusted spending across several categories while continuing to support consumer engagement and in store execution. We continued to simplify our operations, including the divestiture of non-core businesses and advancement of our enterprise systems modernization, to align our capabilities with market needs and improve operating efficiency. Branded Services Branded Services provides sales, merchandising, and omni commerce marketing support to branded CPG manufacturers.