Bark, Inc.

Unless otherwise expressly stated or the context otherwise requires, when we refer to we, our, us, BARK, or the Company in this annual report on Form 10-K, we mean BARK, Inc. and its consolidated subsidiaries. Overview Our mission is to make all dogs happy. We believe that dogs and humans are better together and we aspire to be the world’s favorite dog brand. We are a team of dog-obsessed people committed to delivering personalization at scale by satisfying each dog’s distinct personality, preferences, and needs with the best products and services. Since our founding in 2011, we have happily served millions of dogs and their people. We are an omnichannel brand that designs and develops proprietary products for dogs across two key brands: BarkBox and Super Chewer. All of our products are designed and developed in-house, and are BARK branded. We 3 Table of Contents leverage an ever-growing collection of first-party data, customer insights, and AI to deliver personalized products and experiences tailored to the needs of each and every dog we serve. We sell our products in two segments: Direct-to-Consumer ( DTC ) and Commerce, through our network of retail partners, which currently spans over 50,000 doors nationwide and online marketplaces including Amazon, Chewy and TikTok. We began our journey with a monthly-themed subscription of toys, treats, and chews, tailored to the needs of each customer based on their dog’s size, play style, allergies, and more.