BUILD-A-BEAR WORKSHOP INC

Build-A-Bear Workshop, Inc., a Delaware corporation, was formed in 1997 as a mall-based, experiential specialty retailer for children. Build A Bear has evolved to become a leading global "retailtainment" brand on a mission to add a little more heart to life. At Build-A-Bear, guests are invited to create personalized furry friends through a unique stuffing, dressing, accessorizing and naming process, accentuated by a memorable Heart Ceremony that creates moments of connection for people of all ages. Over the years, Build A Bear has grown into a multi generational phenomenon, positioned at the intersection of pop culture trends. Beyond its signature retail experience, our brand also offers pre stuffed plush, gifting, partnerships with best in class licensed and collectible characters, and original storytelling through Build A Bear Entertainment, LLC. Build A Bear’s current brand platform and message, The Stuff You Love, crosses ages and cultures while celebrating nearly 30 years of helping people mark life’s meaningful moments. The Build-A-Bear brand has high consumer awareness and positive affinity, and we leverage our brand strength to expand the footprint of our retail experience locations through a range of store sizes, formats, and locations, including tourist destinations. In addition to growing our corporately-managed store footprint, we are also growing through partner-operated and franchise locations, particularly for our international expansion.