Booking Holdings Inc.

Our mission is to make it easier for everyone to experience the world. We aim to provide consumers with a best-in-class experience with tailored planning, payment, language, and other options seamlessly connecting them with our travel service provider partners. We offer these services through five primary consumer-facing brands: Booking.com, Priceline, Agoda, KAYAK, and OpenTable: Accommodations Ground Transportation Flights Activities Restaurants Meta Search Booking.com Priceline Agoda KAYAK OpenTable We are proud of the meaningful progress we are making on our strategic initiatives as we continue to create more value for our consumers and partners, including: achieving record annual room nights in 2025; integrating new generative artificial intelligence ("Gen AI") features to enhance the consumer and partner experience and drive efficiencies in our operations; continued advancement towards our Connected Trip vision to make planning, booking, and traveling simpler, more personalized, and seamless; expanding Booking.com's Genius loyalty program across verticals and continuing to improve loyalty programs across our brands to provide a more personalized experience for consumers and incremental value to partners; partnering with leading Gen AI organizations; continuing to increase brand awareness and localization in key geographies such as Asia and the U.S.; increasing adoption of our payments platform and capabilities; growing our alternative accommodations offering; executing on our Transformation Program (as defined below) to drive efficiency and help create capacity for re