GIFTIFY, INC.

As used in this Annual Report, the terms we, us, our, and the Company refer to Giftify, Inc., a Delaware corporation, and its consolidated subsidiaries. Giftify owns and operates Restaurant.com, a pioneer in the restaurant deal space and the nation’s largest restaurant-focused digital deals brand. Our profile fundamentally changed with the acquisition of CardCash Exchange, Inc. ( CardCash ) in December 2023. CardCash buys merchant gift cards from the general public and distributors at a discount and then resells them at a markup. CardCash’s core service offering includes the buying and selling of gift cards from over 1,100 retailers, including Target, Home Depot, Starbucks, and TJ Maxx, among others. The acquisition and integration of CardCash have changed our financial position, market profile, and brand focus, and have also expanded our short-term search for additional business opportunities, both internal and external. We believe the CardCash acquisition added valuable attributes, including (1) CardCash’s brand awareness and acceptance from the consumer, and (2) experienced management. Brand awareness CardCash has been in business since 2009, and we believe this history, along with a strong marketing push across multiple channels, has led to strong consumer awareness and acceptance. Experienced management As part of the CardCash acquisition, members of the executive leadership team of CardCash have joined us.