Marriott International Inc.
Franchisor, operator and licensor of hotel, residential and timeshare lodging properties under a portfolio of brands worldwide.
From the annual report
We are a worldwide franchisor, operator, and licensor of hotel, residential, timeshare, and other lodging properties under a portfolio of compelling brands at different price and service points. Consistent with our focus on franchising, management, and licensing, we own or lease very few of our lodging properties (less than one percent of our system). As of year-end 2025, our system included 9,805 properties (1,779,936 rooms) in 145 countries and territories, and we also had approximately 4,100 properties (nearly 610,000 rooms) in our development pipeline. We discuss our operations in the following reportable business segments: (1) U.S. & Canada, (2) Europe, Middle East & Africa ( EMEA ), (3) Greater China, and (4) Asia Pacific excluding China ( APEC ). Our Caribbean & Latin America ( CALA ) operating segment does not meet the applicable accounting criteria for separate disclosure as a reportable business segment, and as such, we include its results in Unallocated corporate and other. See Note 14 for more information. Brand Portfolio We believe that our brand portfolio offers the most compelling range of brands, lodging properties, and other offerings in hospitality. Our brands are categorized by style of offering - Classic and Distinctive. Our Classic brands offer time-honored hospitality for the modern traveler, and our Distinctive brands offer memorable experiences with a unique perspective - each of which we group into four quality tiers: Luxury, Premium, Select, and Midscale. Luxury offers bespoke and superb amenities and services.
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