MATTEL INC /DE/

Throughout this report "Mattel" refers to Mattel, Inc. and/or one or more of its subsidiaries. Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. Mattel's mission is to create innovative products and experiences that inspire fans, entertain audiences, and develop children through play, and its purpose is to empower generations to explore the wonder of childhood and reach their full potential. Mattel is focused on the following new brand-centric strategy to grow its intellectual property ("IP") driven play and family entertainment business: Grow its toy brands with more breakthrough innovation and adult fans and collectors, as well as evolved demand creation; Expand its direct-to-consumer and commercial reach through first party data, retail development, and new channels; Broaden content offering in film, television, and short-form content, accelerate licensing in consumer products, location-based entertainment, and publishing, and expand with new business models; Scale digital play through mobile games self-publishing, Mattel163 mobile games studio, licensing, and creator platforms; and Optimize operations and leverage artificial intelligence ("AI") across its systems and supply chain. Mattel is the owner of a portfolio of iconic brands and partners with global entertainment companies to license other IP.