NIQ Global Intelligence plc
Our Mission We provide brands, retailers and other clients a holistic view of consumer shopping behavior globally to drive mission-critical strategic and operating decisions and facilitate better econ…
Our Mission We provide brands, retailers and other clients a holistic view of consumer shopping behavior globally to drive mission-critical strategic and operating decisions and facilitate better economic outcomes. Our Company We are a leading global consumer intelligence company positioned at the nexus of brands, retailers and consumers. We manage a comprehensive and integrated ecosystem The NIQ Ecosystem which combines proprietary data, best-in-class technology, human intelligence and highly sophisticated software applications and analytics solutions (the Ecosystem or The NIQ Ecosystem ). Our unified, artificial intelligence ( AI ) and machine learning powered technology platform aggregates, harmonizes and enriches vast amounts of global consumer shopping data from a myriad of diverse sources, generates rich, proprietary reference data and metadata and provides a global, omnichannel view of consumer shopping behavior The Full View TM . Our global reach spans 90 countries, covering approximately 82% of the world’s population, more than half of global gross domestic product ( GDP ) and more than $7.4 trillion in global consumer spend as of December 31, 2025. Leveraging our strong NIQ brand, long-term client relationships, global scale, proprietary technology and extensive data and insights, we are positioned as a global leader in measuring, analyzing and predicting consumer behavior in the FMCG vertical, T&D and other verticals in which we operate.
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