Oddity Tech Ltd

ODDITY’s online, direct-to-consumer business was established with a mission to transform the global beauty and wellness market through technology and entrepreneurial thinking. We have rapidly and profitably scaled since our launch of IL MAKIAGE in 2018 in the United States, and believe that today we are the world’s largest online, direct-to-consumer company in the beauty and wellness industry based on revenue. In 2017 we secured an investment from L Catterton to support the launch of our technology platform and online business in the United States. In 2020 we expanded our online platform to the U.K., followed by additional markets in continental Europe and Australia. Sales outside of the United States represented approximately 18% of our net revenue for the year ended December 31, 2025. In 2021, we acquired Voyage81, a leader in computer vision, AI-driven imaging, and hyperspectral technology. In 2022, we launched our second brand, SpoiledChild, as a multicategory wellness brand. In 2023, we acquired Revela, a Boston-based biotechnology company pioneering pharma-grade technology to discover molecules and formulations for beauty and wellness products. With this acquisition, we established ODDITY LABS and accelerated our investment in biotech, including AI-based molecule discovery. In 2025, we launched our third brand, METHODIQ, as a medical telehealth platform to deliver high-efficacy treatments at scale. Capital Expenditures See the section titled Item 5.B. Operating and Financial Review and Prospects Liquidity and Capital Resources Capital Expenditures.