PSQ Holdings, Inc.

Unless the context otherwise requires, throughout this Annual Report on Form 10-K, the words PSQH, we, us, the registrant or the Company refer to PSQ Holdings, Inc. and its subsidiaries (as applicable). On February 23, 2023, PSQ Holdings, Inc. (now PublicSq. Inc., a wholly owned subsidiary of the Company) ( Private PSQ ) completed a stock-for-stock transaction to purchase 100% of the outstanding shares of EveryLife, Inc. ( EveryLife ), a Delaware corporation, in exchange for 1,071,229 shares of common stock, par value $0.001 per share, of Private PSQ. On July 19, 2023 (the Closing Date ), we consummated the transactions contemplated by that Agreement and Plan of Merger, dated as of February 27, 2023 (the Merger Agreement ), each by and among PublicSq. Inc., a Delaware corporation ( Private PSQ ), Colombier Acquisition Corp., a Delaware corporation ( Colombier ), Colombier-Liberty Acquisition, Inc., a Delaware corporation and a wholly-owned subsidiary of Colombier ( Merger Sub ), and Colombier Sponsor, LLC (the Colombier Sponsor ), a Delaware limited liability company, in its capacity as purchaser representative, for the purposes set forth in the Merger Agreement, which, among other things, provided for the merger of Private PSQ into Merger Sub with Private PSQ surviving the merger as a wholly owned subsidiary of Colombier (the Business Combination ). At the closing of the Business Combination (the Closing ), Colombier changed its name to PSQ Holdings, Inc. Colombier was incorporated in the State of Delaware in February 2021.