Peloton Interactive, Inc.
Maker of connected fitness equipment and a subscription streaming platform offering live and on-demand workout classes.
From the annual report
Peloton is a leading global fitness and wellness company that empowers people to live fit, strong, long, and happy, by bringing integrated fitness and wellness experiences to Members (as defined below) anytime, anywhere. Founded in 2012 and headquartered in New York City, we offer a breadth of fitness and wellness solutions to consumers worldwide, including our highly engaged community of approximately 5.5 million Members as of June 30, 2026, across the United States, United Kingdom, Canada, Germany, Australia, and Austria, and Commercial Business Unit customers in over 60 countries. As a category innovator at the nexus of fitness, wellness, technology, and media, we deliver integrated experiences through our world-renowned instructors ( Instructors ), premium hardware and innovative software, personalization, and extensive modalities and an expansive content library. We define a Member as any individual who has a Peloton account through a Paid Connected Fitness Subscription or a Paid App Subscription, inclusive of the Peloton App+, App One, Strength+, and Breathwrk Memberships (our Peloton Apps ), and engages in one or more workouts in the trailing 12-month period.
Run a full DCF model with Monte Carlo simulation.