SIGNET JEWELERS LTD

PURPOSE & STRATEGY Signet’s Purpose is Inspiring Love , with the mission to enable individuals to celebrate life and express love . The Company's new vision, announced in Fiscal 2026, is to Create an influential community of distinct jewelry brands, designs, and experiences for every significant milestone, every special moment, every expression of self, every kind of love, every day . Signet aims to lead innovation and market share in the jewelry category, expanding its market presence and achieving profitable growth by fostering brand loyalty through emotional and engaging customer connections while fully leveraging the benefits of our scale. Signet introduced the Grow Brand Love strategy in Fiscal 2026 in connection with our new vision. This transformative approach focuses on positioning the Company for balanced and sustainable organic growth by building on our strong core foundation to create shareholder value. Grow Brand Love emphasizes style and product innovation, captivating experiences, and brand loyalty while harnessing centralized core capabilities. This strategic framework launched with three imperatives: Shifting from Banners to Brand Mindset ; Growing our Core Business and Expanding to Adjacent Categories ; and Organizational Realignment to Accelerate Strategy Execution . The first year of Grow Brand Love returned the business to growth, a result we look to continue going forward. In Fiscal 2027, those imperatives will evolve into Shaping Distinct and Coveted Brands ; Unlocking Portfolio Value ; and Strengthening our Operating Model .