SRX Global Inc.
Our History SRx Health Solutions Inc. ( SRx or the Company ) is the successor reporting entity following a reverse merger with Better Choice Company, Inc. ( Better Choice or BTTR ), the pet health and…
Our History SRx Health Solutions Inc. ( SRx or the Company ) is the successor reporting entity following a reverse merger with Better Choice Company, Inc. ( Better Choice or BTTR ), the pet health and wellness business. Historically, SRx was engaged in specialty pharmaceuticals and healthcare services, including a series of acquisitions to expand its operations. These legacy operations faced financial difficulties and subsequently filed for bankruptcy, resulting in the winding down of the majority of SRx’s former business. These legacy operations are reported as discontinued operations in the financial statements. Continuing Operations The Company’s continuing operations consist of the pet health and wellness business formerly operated by Better Choice. This business is focused on providing high-quality pet products under the Halo brand, including foods, treats, toppers, dental products, chews, and supplements for dogs and cats. Better Choice’s products are sold across multiple channels: e-commerce platforms such as Amazon and Chewy, select retail partners, and international distributors. The direct-to-consumer channel through halopets.com was exited in June 2024, and consumers are now directed to retail partners for online purchase. The Company continues to operate this business post-RTO, including managing product innovation, brand positioning, and supply chain relationships with co-manufacturers. The Halo portfolio includes Halo Holistic and Halo Elevate , designed for pet parents seeking high-quality, science-based nutrition for their pets.
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